LIVE RACE SIMULATOR

FROM JUST 5P A STREAM*

SPECIALIST HORSE RACING DIGITAL AGENCY

Unique team of creative technologists

WHAT WE DO

Technology

Apps & Websites

Racing & Betting Data Handling

Automation

Science

Predictive Analytics

Product Innovation

Equine Sports Science

Creative

UX, UI & Design

Content Creation

Marketing

CASE STUDIES
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Live Race Simulator

Live simulation of real racing using 3D animation powered by exchange data. Covers UK and Irish racing from just 5p per stream* and incorporates our 3D Paddock and Predictor products. Delivered as live streamed video for simple integration. As seen on Sky Bet, Ladbrokes and Coral. (*Negotiable for high volumes of streams.)

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Pre-race Paddock Simulator

Accessible, engaging and bet stimulating, our Pre-race Paddock Simulator is part of a suite of pre-race video content bringing a big-race experience to every race, every day. 

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Betfinder

The API powering the Quantum Leap Betfinder is used by Sky Bet, Coral and Ladbrokes to power their betfinder for UK and Irish racing.

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Superform

Our Superform product is in our opinion the best horse racing form product found on any mobile application.

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Compute

Compute is a unique analytical tool for punters allowing them to assess the effect of the key factors influencing the outcome of a race.

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Computerised Handicapping System

Generating accurate merit ratings for racehorses has long been a manual exercise. Complex though it is to computerise the process, it is achievable as our ratings prove.

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GPS Data Visualisation

The challenge: could we use GPS tracking data to create a 360 VR experience which allowed punters to experience a race from the saddle as it happens? Answer: yes we can.

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The Racing App

The Racing App, available for iOS and Android, was built as a showcase for our skills – design, technical, predictive analytics and horseracing.

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OUR SERVICES

Consultancy

As the former Managing Director (Digital), Head of Innovation and Design, Senior IT Architect and Senior Database Engineer at Racing Post we have some knowledge to share. We’re available to lend a hand if you need one.

Value-added Product Development

We are the team that has set the pace in the development of horseracing content for the last two decades. Unlike any other digital agency you won’t find yourself explaining racing to us before we do anything constructive for you. We will take your idea and help you make it a better one.

Full Stack Development

Our in-house technology team are skilled in the full range of IT services. From database design and content management system options, through API integration to middleware, hybrid and web apps, quality assurance and operational support. We also have a network of trusted UK-based technology partners with whom we work to offer specific services such as native mobile development, subscription systems and customer data management tools.

Experience Design

Whether you are looking to create an app or website, a 3D virtual, augmented or mixed reality experience our aim is to help you make the technology intuitive and enjoyable to use. Years of interaction with horseracing people mean we understand their psychology and can design experiences that meet needs they didn’t know they had. We can help you through concept development, prototyping, usability testing, validation, user interaction and design.

3D Animation & Game Development

Uniquely, our 3D modelling, animation and game development skills benefit from both day-to-day hands-on experience with thoroughbred racehorses and degree level understanding of equine physiology. It means we have been able to accurately simulate the gaits of horses, the riding styles of jockeys and build race dynamics reflecting the exercise physiology of the hors

Innovation Through Partnership

Innovation through technology relies heavily on knowing the art of the possible. Frequently, it is possible to do things you would never imagine. Working collaboratively with us can help you to do those things – conceiving, designing and building much more powerful and compelling products.


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